For delivery by Christmas Eve, place your order by end of day Sunday, December 22 with Standard Overnight shipping.

Hey Sid!

Tailgate Season

Hey Sid!

You ask, Sid answers

Submit a question at heysid@sidmashburn.com

I always look forward to your tailgate column every year. Now that college football season is in full swing, what should we be wearing to the game this year? (I went to UT, but I’m an equal-opportunity fan.)”  - Bennett

Running low on recent football pictures but squint and this could pass as Le Grove


Bennett, hey.

Thanks for writing in… and for coming back every year! We've only done two of these (2023, 2021) but I love the idea of making it an annual tradition. After all, there's new stuff in team colors every fall to play around with.

You did leave out one critical piece of info: WHICH UT you're rooting for. Tennessee or Texas? Not all oranges are created equal. (One of my daughters was a Longhorn, but I like them both, color-wise.) But no problem… there are enough shades of orange on the floor to go around. We'll do 'em both!

My advice is the same as it is every year:
- Err on the side of dressing up vs. dressing down. (This means a shirt with a collar and long pants.)
- Lean into colors vs. logos… high-quality clothing in natural fibers with accents of your team's color are going to give you a lot more mileage than licensed apparel.

So with those very loose guiding principles — which, now that I think about it, apply to more than just football tailgates — here are a few outfits we pulled together.

And of course, you don't have to have a ticket to the game to put these into action. These outfits apply whether you're watching from your friend's couch, or your local sports bar… or if you never actually make it into the stadium. Gotta be honest, I haven't been to a college football game in awhile, as you might be able to tell from the photo. (Then again, the French picnic like we tailgate, so... same idea. I think Napoleon would have been a punt returner.) But the idea of being true to your school (just like you would to your girl or guy) is way bigger than what's on the screen or even whether you're watching at all!

How'd we do, Bennett? Hope your bases are covered whether you're a Volunteer or a Longhorn. You did say you were an equal-opportunity fan. Thank you again for your question, and for the idea to make this an annual tradition.

See you back here next year? Same time?

More Hey Sid!

Sid's Christmas List

Hey Sid!

Sid's Christmas List

Hey Mr. Mashburn! I hope you and your family are doing well. It's that time of year again. What's on your Christmas list for 2024? Thanks and Merry Christmas, Andy L.

The Mix: Pairing Shirts & Sweaters

Hey Sid!

The Mix: Pairing Shirts & Sweaters

“Hey Sid. I'm starting to think about gifts for my sons. Last year I came in around Christmas and the men in the store pointed me toward a table of shirt-and-sweater combinations. I think it...

A Gentleman in Paris

Hey Sid!

A Gentleman in Paris

“I just booked a weeklong trip to Paris for the late Fall - no business, just pleasure.  I refuse to check bags, so I'll be carrying on and space will be at a premium. I'm wondering...

What to wear to the US Open

Hey Sid!

What to wear to the US Open

“I read your Derby post awhile back and was wondering what you’d recommend wearing to the US Open. I’m going for the first time this year and, from what I’ve seen on TV, seems like...

In-transit Dressing

Hey Sid!

In-transit Dressing

“Hey Sid! You've covered what to pack for travel, but what do you actually wear for travel? I'm a college athlete and want to look nice on buses and flights to games, plus my summer internship...