About Sid

THE HISTORY

Sid Mashburn grew up in small-town Mississippi but began his design career in New York in the mid-1980s, as J.Crew’s first men’s designer. His interest in tailoring and vintage clothing (and love of the hunt) made up for his lack of formal design training, and he designed the brand’s first heritage piece—the Barn Jacket. He was later recruited by Ralph Lauren to join the design team at Polo, and after subsequent stints leading design at Tommy Hilfiger and Lands’ End, it was time to do his own thing.

His wife Ann had been on the editorial side of fashion, working in magazines at Condé Nast (Vogue, Glamour) and then as a stylist at J.Crew. Since meeting in their early 20s, they’d known that whether it was making mix tapes or throwing parties, what they really loved wasn’t just creating things, but sharing them with others. They may not have known it at the time, but they spent the first 20-something years together laying the creative groundwork for a brand of their own.

THE STUFF

Our design philosophy is to make clothes that can take you from Mississippi to Manhattan to Milan—and back again—without looking or feeling out of place. That means everything from sartoriale suits made in Italy (natural shoulder, high armhole, full canvas) all the way down to ring-ring American blue jeans in the perfect slim-straight shape. And we take pride in using the same mills, tanneries, and makers as capital-L-Luxury brands, but taking a more accessible approach to pricing. The result is a mashup of classic American style with Neapolitan ease, Southern hospitality, and a touch of British quirk, with a healthy appreciation for both the high and the low… quintessential menswear that doesn’t take itself too seriously.