Hey Sid!

Colored Cords?

Hey Sid!

You ask, Sid answers

Submit a question at heysid@sidmashburn.com

"You had a sweet pair of green cords in an Instagram video last week. I looked on your site but didn’t see them. Where can I find a pair???" – Jeffrey Z.

 

green cords then (1992) and now (2020)

 

People are going to think this is a fake question (... Jeffrey, are you a plant?) because this is such an easy one for me. You'd understand if you saw my closet. Sadly, that exact jade color is a few seasons old, but a fresh new batch hit the website late last week. A real kaleidoscope, including one pair that's super similar to that green you spotted.

I actually loved getting your note because corduroy jeans remind me of back to school as a kid – or at least as a teen – because once upon a time this was my personal school uniform. I still wear a pair of grey Fiorucci corduroys from the 80s, and another pair of brown Levi’s I bought for $9.99 at Goof’s Factory Outlet in Jackson. And I just found a pair on Etsy in that incredible 1976 baby blue for $524 (why not $525?)... but I digress.

Anyway, those colorful cords were the best. So much so, that as soon as we got our 5-pocket jean program going, corduroy was next on our list after denim. There’s something about wearing 'jeans' every day of the week yet NOT wearing straight-up blue jeans every day of the week. The 14-wale weight of these is great for fall, but I'm pretty sure I'm not the only one who wears them year-round. Since your question came in a few weeks ago, it sounds like you do too. I love the texture, I love the look, I love the weight.

A lot of the cords we make (and most of the ones we actually sell) are neutral. But I think every guy should have at least one pair of colorful pants. They give you a little lift. And to all the not-Jeffreys out there, once you get over the initial hesitation of wearing something brighter than your usual, I think you'll be pleasantly surprised by the compliments that roll in. Seriously.

So even though the back-to-school thing is a little strange this year, we can at least dress the way we wanted to look back then. Hanging out at the lockers between classes, maybe kissing someone in the hall without a mask. Simpler times.

From Sid

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