For years, these were beloved as a cult-favorite souvenir to pick up on vacation in Europe: cheap, chic, and super-high-quality reading glasses, sold under the name See Concept. They recently changed their name to be simple and evocative in every language: IZIPIZI. We think English speakers got the best end of that deal — it's pronounced "easy-peasy" — but it totally captures what the brand is all about: playful, accessible reading glasses for everyone. Each pair is lightweight, with flexible arms and a rubbery-feeling frame. And you can't get aviator-style reading glasses at the drugstore, you know?
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