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You Need This... I Promise

An Introduction

 

After ten years as a fashion editor, with a long stint of motherhood, I opened a shop and started my own line, Ann Mashburn. And in those early days, I spent every day on the floor. I got to talk face-to-face with the women buying my clothes. It was so much fun.

Ten years later, I spend more time at our headquarters, running the company with my husband. And that's exciting, but I sometimes wish I could spend all day in the shop again telling women what they need and why. It sounds bossy, I know, but I've been around awhile! Truly, though, I spent the early part of my career amidst tearsheets and photo shoots, with top-top-top fashion editors bossing me around. I picked up a few tricks over those years - how to fill your closet with just the right ratio of basics (not boring) to special (not weird), how to find the fantastic among the just so-so, or even how to wear a puffed sleeve without looking like you're at the Renaissance Faire.

My hope here is to give you that bit of encouragement - yes, you totally need that! - that I end up saying every single time I'm on the shop floor (and countless times to my five daughters.) I can't help it! It feels great to look great. I'm just here to help you make it happen. Here's where I'll share the items that I'm feeling lately... some brand new hits of specialness, some since-the-beginning favorites. This is just a bit of what and why around the things that make me know, "you just may need this - I promise."

From Ann

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