Essential Denim
Consider this the starting lineup... our bestselling slim-straight jeans in the only 3 colors you really need. Each pair is made in Los Angeles from Cone Mills denim that gets better the more you wear it.
the slim straight jean
“Our jeans were five or six years in the making, and really a mashup of our two other longtime favorites... a little sexier than 501s, but not as fashion-y as APCs. Ring-ring denim, made in the USA, democratic in the best way.”
– Sid
WHY WE LOVE THEM
We designed our denim to be timeless – slim, but not skinny. These have a little more taper than 501s and a little more room in the rise than a pair of APCs, and they're slimmer than both from the knee down. It makes for the plainest, cleanest five-pocket-jean silhouette possible. And totally versatile. They look great with everything from a sweatshirt to a sport coat.
“White, natural, indigo. I wear all three — and I'm not alone.”
– Sid
“The natural denim is an easier alternative for the guy that doesn't want white jeans. Put them on with anything in your closet and wear them confidently year-round. They're like khakis, but more chilled out.” – Taylor, On the Road
“The best part of about the indigo jeans is the way they change over time. They start crisp & dark, but over the years they soften and fade and fray in spots, and really take on a life of their own. Then you get a new, clean pair and start all over again.” – JB, Marketing
“I think white jeans are as good as blue jeans, maybe better. They're more versatile than they're given credit for — they're really a 12-month pant. Just don't be precious with them. A little mark here or there is a badge of honor.” – Dan, E-Commerce Fulfillment
IT'S ALL IN THE DETAILS
Blue oxford pocketing, just like our shirts (and PJs, and boxers). A button fly and brass rivets. Chain-stitched hems, and clean, unbranded back pockets. And not a whole lot else.
“When it comes to taking care of your jeans... our general rule of thumb is not to wash them unless they're dirty, and when you do, wash them inside out. I'd go for the shortest cycle, cold water, and don't put them in the dryer.”
- Sid
