Magazine B BIC

Seoul-based Magazine B is all about “deep dives on the brands that dominate our lives.” Heavy! But also very cool! Each issue is 130+ ad-free pages dedicated to a single brand from an independent perspective, enriched by fantastic photography and graphics. Think of it as a documentary in print form that also looks great on the coffee table. Issue 14 explores the world of BIC, the French maker of basic pens, lighters, and razors. As Joh puts it, “BIC focuses on producing high-quality products, and has redefined the concept of disposable everyday items. It promotes itself as a brand that makes affordable and reliable goods, but does not claim unreasonably that its products last for one hundred years... That is why it is the most-familiar maker of pens and lighters to consumers. The BIC Cristal ballpoint pen has been featured many times in famous publications as one of the most iconic designs of the 20th century, and is part of the permanent collection of the Museum of Modern Art (MoMA) in New York. I hope B opens the eyes of our readers to a new perspective on affordable everyday items such as pens and lighters. BIC did not plan to become what it is today, but the worldwide presence it has now achieved was gained due to the significance it placed on ordinary items that are often overlooked, and the ongoing commitment it has shown to its products over the years.”