Magazine B San Pellegrino

Seoul-based Magazine B is all about “deep dives on the brands that dominate our lives.” Heavy! But also very cool! Each issue is 130+ ad-free pages dedicated to a single brand from an independent perspective, enriched by fantastic photography and graphics. Think of it as a documentary in print form that also looks great on the coffee table. Issue 40 highlights one of the world's most iconic water brands: “Started 600 years ago in a small Italian town near the Dolomites, San Pellegrino pioneered the concept of “dining water” when they infused natural carbonation in mineral water collected from a local spring and bottled it. Since then, the brand has pursued consistent, sophisticated marketing that has made it an icon of high-end dining and made the leap to introduce sparkling fruit-flavored beverages to the carbonated water market.”