One of Japan's oldest sneaker companies was founded in 1949 when Kihachiro Onitsuka started sewing shoes in his Kobe living room with the hopes of boosting postwar morale by getting young people into athletics. It worked. Onitsuka Tiger took off in a big way, joining up with basketball players, marathon runners and Nike founders alike along the way. Eventually it grew into the company we know today as ASICS. The ULTIMATE model was originally launched in 1981 as a high-spec sports shoe, and this is a special 40th anniversary rerun with a modernized, “Alternative Cushion” with holes beneath the heel and a TPU heel protector.