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Midcentury it-brand Braun AG made everything from timepieces to toothbrushes, all with a pared-down, super-minimal aesthetic. And they’re still at it today! (Dieter Rams kind of defined the look, and his work is a not-so-secret precursor to Apple's entire product aesthetic.) Their travel alarm clock is just as well-designed as the rest of the range, created in the late '80s by Dietrich Lubs. The yellow second hand has become somewhat of an if-you-know-you-know icon in the design world, and the luminous tips make for great legibility, even in the dark. Small, lightweight, and precise — a perfect (and very cool) travel companion.
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For reference, you are viewing Style S77030


